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The Italian Design Day 2022 in Vietnam

Hanoi and Ho Chi Minh City, 21 March 2022


The Embassy of Italy in Hanoi, the Consulate General of Italy in Ho Chi Minh City and the Italian Trade Agency Office in Ho Chi Minh City are glad to present the 6th edition of the Italian Design Day in Vietnam.

The Italian Design Day, launched in 2017 by the Italian Ministry of Foreign Affairs and International Cooperation, is held in more than 100 cities around the world. Its main purpose is to promote the history and modernity of Italian design, share experiences and ideas with partners worldwide and encourage the exchange of innovative practices and international cooperation.

The theme of this edition is of great importance for our times: “Re-Generation. Design and new technologies for a sustainable future”. Design can help reinventing the habitat and mobility of our cities by combining innovation and culture, technology and sustainability.

This year’s debate will feed the preparation of the candidature of Rome to host the World EXPO 2030, whose proposed title is: “People and territories: Urban regeneration, inclusion and innovation”. For its history, heritage, creativity, its links with culture and science, Rome represents the ideal place to launch a new urban model based on both innovation and sustainability, digital services and green spaces. More info on the official website:

IDD 2022 is also a launching platform for “Il Salone del Mobile di Milano”, the Furniture Fair which will take place in Milan on 7-12 June 2022. Established in 1961, the “Salone” represents the largest trade fair of its kind in the world, showcasing the latest innovations in furniture and design from several countries. It is the leading venue for the display of new products by designers of furniture, lighting and other home furnishings.

Design is also one of the areas highlighted by the social media campaign “Italy is simply extraordinary: beIT”, currently taking place in 26 countries, including Vietnam. More information on the official landing page (also available in Vietnamese): .



Vietnam joins the Italian Design Day 2022 with a number of initiatives to be held in Hanoi and Ho Chi Minh City, both online and in-person.

The Ambassador of Italy to Vietnam, Mr. Antonio Alessandro, will host a PRESS CONFERENCE on March 23 at 2:00 PM in Casa Italia (18 Le Phung Hieu, Hoan Kiem, Hanoi) to introduce the theme of this year’s IDD edition and present the calendar of activities. Members of the Vietnamese media interested to attend are kindly requested to send an email to


On March 25, from 2:00 until 4:00 PM, the Hanoi University of Civil Engineering (HUCE) will host a hybrid CONFERENCE on the theme of IDD 2022 and its relevance for Vietnam.

The Italian Design Ambassador in Vietnam for 2022, Architect Marco Lambri, Design Director of Piaggio, will deliver a keynote speech on industrial design and mobility. The Conference will be attended by distinguished speakers, such as Assoc. Prof. Dr. Pham Duy Hoa, Rector of HUCE, Mr. Antonio Alessandro, Ambassador of Italy to Vietnam, and Mr. Christian Manhart, UNESCO Representative to Vietnam. Livestreaming will be available on the Italian Embassy’s Facebook page ( and on Zoom platform (

Hanoi will also host the following events:

WORKSHOP for HUCE students, conducted by Mr. Matteo Ballini, Head of Piaggio Vietnam Product Marketing (March 25, 8:30-11:30 at HUCE);

EXHIBITION of Vespa and Piaggio Design (March 25 and 26, HUCE Campus);

MOVIE SCREENING “Enrico Piaggio. An Italian Dream”(March 25, 6:30 PM at Casa Italia, 18 Le Phung Hieu).


In Ho Chi Minh City, the IDD 2022 event will take place at the Caravelle Hotel on March 25 from 1:30 to 5:00 PM. During the first part, participants will attend virtually the CONFERENCE taking place at the HUCE University in Hanoi, with the keynote speech of Architect Marco Lambri.

The Consul General in HCMC, Mr. Enrico Padula, will then introduce the second part of the event. Mr. Gianluca Fiume, Chairman and General Director of Piaggio Vietnam, will further elaborate on the themes of this year’s Italian Design Day, while Prof. Ngo Thi Thu Trang, Dean of Art Design Faculty of University of Architecture of HCMC and Vice President of VDAS in HCMC, will discuss on the importance of the design sector for bilateral trade relations between Italy and Vietnam. Mr. Fabio De Cillis, Director of Italian Trade Agency in Vietnam, will deliver the closing speech.

On March 25-27, the lobby of Caravelle Hotel will host an EXHIBITION of iconic objects of Italian industrial design during the years, with contributions from Piaggio, Eurasia Concept and Ly Gia Vien.


About Architect Marco Lambri, Ambassador of Italian Design Day 2022 in Vietnam

Marco Lambri (March 23, 1967) is an Italian architect and designer. He graduated in Architecture at the Politecnico di Milano, specializing in Industrial Design. In 1999 he joined the Lancia Style Centre and the Alfa Romeo Style Centre in 2001. In 2005 he joined the Piaggio Group, as Style Director for Vespa and Piaggio. Since 2012 he has been Senior Vice President of Design, and he has led in the creation of many models, including motorcycles, scooters and commercial vehicles, for all the Group’s brands (Aprilia, Moto Guzzi, Piaggio, Vespa). He and his team have received numerous awards, including the Motorcycle Design Association Award (2007 Best scooter), the ADI Compasso d’Oro Honorable Mentions in 2016 for the Vespa 946 and in 2020 for the Vespa Elettrica.

“In all phases of great change, like the one we’re living, design plays a fundamental role. The generation of ideas, projects, relationships, is an opportunity to improve our lives and that of future generations”.

Meet Arch.Marco Lambri:


For media inquiries, please contact:

For Hanoi:Ms. Nguyen Lien: / Tel. +84 24 38256256

For Ho Chi Minh City: Ms. Phan My :  / Tel. +84 909627840


More information on the Italian Design Day 2022 at:


Watch the IDD 2022 Conference with Architect Marco Lambri at:


Message by the Italian Minister of Foreign Affairs and International Cooperation, Luigi Di Maio, on the occasion of the Italian Design Day 2022.