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“Italian Design Day” 4th Edition – Drawing the future. Development, Innovation, Sustainability, Beauty

On 5th November 2020, the series event on the occasion of “Italian Design Day – 4th edition” will be officially launched in Vietnam with the theme “Drawing the future. Development, Innovation, Sustainability, Beauty”.

Launched by the Italian Ministry of Foreign Affairs and International Cooperation, Fondazione Compasso d’Oro and the Triennale di Milano since 2017, the annual celebration of Italian Design has been warmly welcomed in many countries around the world, including Vietnam. Hosted by 100 Italian Ambassadors in 100 cities all over the world, the program includes exhibitions, talks and other events creating a platform for art lovers, designers, architects, as well as landscape and urban developers to explore the idea of sustainable development and preservation of beauty on a global scale. This is also a meaningful series of activities opening opportunities for cooperation in the field of design, as well as demonstrating typical products of the Italian design industry.

The program was kicked off with a Vico Magistretti Exhibition at Mientrung University of Civil Engineering, Tuy Hoa running from 17 October to 21 November. Displaying sketches and drawings of one of the founders of contemporary Italian design, it offers a glimpse into the fascinating world of Vico Magistretti and his design philosophy. The exhibition will be held at 4 universities nationwide: Mien Trung University of Civil Engineering (Tuy Hoa), National University of Civil Engineering (Hanoi), Van Lang University and Hoa Sen University (HCMC) during October and November.

This year, the public in Vietnam can look forward to exhibitions bringing the stories of inspiring Italian creatives to life, while a rich and articulated seminar, both in presence and in videoconference, will stimulate a state-of-the-art dialogue between Italian and Vietnamese academics and practitioners on design-based solutions for sustainable development in contemporary architecture.

The seminar will take place on 5th November 2020 in four cities simultaneously: Hanoi, Tuy Hoa, Ho Chi Minh City and from ARCHEA Studio (Florence, Italy) with the attendance of Mr. Antonio Alessandro – Ambassador of Italy in Vietnam, Mr. Dante Brandi – Consul General of Italy in Vietnam, Prof. Arch. Marco Casamonti – Ambassador of 4th edition Italian Design Day 2020 in Vietnam (live from Florence), representatives of the architecture faculties at Mientrung University of Civil Engineering, National University of Civil Engineering, Hoa Sen University and RMIT (Royal Melbourne Institute of Technology in Vietnam), as well as designers, architects, landscape and urban developers in Vietnam, who will be involved in a Q&A session moderated by the Vietnam Association of Architects. Other Universities will also be connected on line in Vietnam and Italy.

Prof. Arch. Marco Casamonti – Ambassador of 4th edition Italian Design Day 2020 in Vietnam
Marco Casamonti graduated in 1990 from the University of Florence and in 2001 he obtained the qualification as Full Professor in Architectural and Urban Design at the Faculty of Architecture of Genoa. He carries on an intensive work of deepening and critical reflection on the themes of architecture, publishing essays and writings and through lectures and conferences. Since 1997 he has been the editor-in-chief of Area, an international magazine on Architecture and Design Arts published by Gruppo Tecniche Nuove. In 1988, he founded Studio Archea together with Laura Andreini and Giovanni Polazzi and in 2001 Silvia Fabi joined as a partner.
Today Archea Associati is a design studio in which more than 120 architects work in the offices of Florence, Rome and Milan. In 2001, the founders were joined by Silvia Fabi, coordinator of the studio’s design activities. Thanks also to the collaboration with partner companies in Beijing, Dubai and Sao Paulo, the studio has realized works of Architecture, Design, Interior Design and Graphic Design all over the world. Archea Associati’s interests and research activities move from the landscape to the city, from building to design and, while focusing on architecture, the projects range from graphics to publishing, from exhibitions to applied research. The complementarity between the different activities focused on composition in relation to the various scales of the project opens a constant critical reflection on the themes of the construction of architecture.
In the course of the years the firm has been invited to prestigious national and international competitions and has won numerous international recognitions and has participated, with their built works, in several editions of the Venice Biennale of Architecture. In 2017 it won the international competition by invitation for the design of the New Spa Wellness Centre in Ponte di Legno (Italy) organized and promoted by CIT. Among the last important awards, we can mention the BigSEE Architecture 2020 award for the New National Stadium of Albania in Tirana and the winning of the international competition by invitation for the architectural and urban development of the territory of Rublyovo-Arkhangelsky, a new urban expansion area 70 km from Moscow, together with the international architecture firms Nikken Sekkei (Japan) and Zaha Hadid Architects (UK).
Among the main works of Archea Associati are included: the Public Library in Nembro (Bergamo), the enlargement and renovation of the Perfetti Van Melle site in Lainate near Milan, the Antinori Winery in San Casciano Val di Pesa (Florence), the Yanqing Expo Grape near Beijing, the Li Ling World Ceramic Art City in China, the Colle Loreto residential complex in Lugano, Switzerland and the renovation and transformation of the former Magazzino Vini in Trieste where Eataly is hosted, the renovation and refurbishment of La Valletta Central Market in Malta and the new expansion of the production sector of the international fashion brand Salvatore Ferragamo in Florence. Under construction among others are, the Forevergreen Tirana commercial and residential tower, Albania, the Changri-La winery in Penglai, China, the redevelopment of Piazza a Mare in Durres, Albania, the residential complex San Donato and the recovery and transformation of Astra 2 Cinema, both in Florence. The last important project inaugurated in November 2019 was the New National Stadium of Albania in Tirana.


Get to know more about Marco Casamonti, Ambassador of the Italian Design Day 2020 in Vietnam, on the ebook “Drawing the Future” (page 46).

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For more information on the Italian Design Day 2020, have a look at: