{"id":1503,"date":"2022-10-28T06:50:49","date_gmt":"2022-10-27T23:50:49","guid":{"rendered":"https:\/\/ambhanoi.esteri.it\/news\/dall_ambasciata\/2022\/10\/italy-is-simply-extraordinary-one\/"},"modified":"2022-10-28T06:50:49","modified_gmt":"2022-10-27T23:50:49","slug":"italy-is-simply-extraordinary-one","status":"publish","type":"post","link":"https:\/\/ambhanoi.esteri.it\/it\/news\/dall_ambasciata\/2022\/10\/italy-is-simply-extraordinary-one\/","title":{"rendered":"Italy is simply extraordinary: one year of beIT in Vietnam"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>October 2022 marks the 1 year anniversary of Italy\u2019s nation-branding communication campaign promoting \u201cMade in Italy\u201d in 26 <\/strong><strong>countries worldwide, including Vietnam.<\/strong><\/p>\n<p style=\"text-align: justify;\">\u201cItaly is simply extraordinary: beIT\u201d was officially launched in October 2021 by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency. The campaign aims to achieve two main objectives: increasing exports through introduction of Italy\u2019s strengths and extraordinary potentials in an original and innovative way; boosting the globalization of enterprises, expanding and diversifying the foreign markets, especially for small and medium-sized Italian companies.<\/p>\n<p style=\"text-align: justify;\">In Vietnam, the campaign was presented in December 2021 at the Italian food and beverages exhibition \u201cA Taste of Italy Everyday\u201d in Hanoi, followed by \u201cVietnam International Fashion Week\u201d in Ho Chi Minh City. Since then, beIT has accompanied many activities related to culture, arts and commercial promotion, catching the attention of the Vietnamese public.<\/p>\n<p style=\"text-align: justify;\">After 1 year of implementation, beIT has not solely introduced Italy\u2019s unique culture and lifestyle, but also highlighted the pioneering spirit through globally recognized, world-class products and services. Such spirit is inspired by <strong>6 core values<\/strong>: \u201ccreativity, passion, heritage, style, innovation and diversity\u201d.<\/p>\n<p>The campaign focuses on <strong>9 main sectors<\/strong>:<\/p>\n<p>\u25cf Sustainable Infrastructure and Energy<\/p>\n<p>\u25cf Auto and Nautical Industry<\/p>\n<p>\u25cf Machinery, Automation and Components<\/p>\n<p>\u25cf Fashion, Luxury, and Lifestyle<\/p>\n<p>\u25cf Design<\/p>\n<p>\u25cf Healthcare and Wellness<\/p>\n<p>\u25cf Advanced Technologies for Aerospace and Security<\/p>\n<p>\u25cf Culture and Entertainment<\/p>\n<p>\u25cf Agri-food<\/p>\n<p style=\"text-align: justify;\">The campaign also creates a <strong>\u201cgreen\u201d impact<\/strong>: for every 10.000 views of the video campaign, a tree will be planted in 3 Italian regions: Basilicata, Tuscany and Puglia, shaping the first ever \u201cMade in Italy\u201d forest and contributing to a greener planet.<\/p>\n<p style=\"text-align: justify;\">On\u00a028th of October 2022, the Embassy of Italy celebrates the one year anniversary of the campaign at Casa Italia, Hanoi. <strong>Ferrari<\/strong> is the guest of honor, unveiling its new supercar 296 GTB. Special guests are Singer Tuan Hung, Miss World Vietnam 2019 Luong Thuy Linh, Journalist Truong Anh Ngoc, Model-Activist Helly Tong and Travel blogger Ly Thanh Co.<\/p>\n<p>For more information, please contact:<\/p>\n<p>Ms. Nguyen Quynh Lien &#8211; Embassy of Italy: email <a href=\"mailto:culturale.hanoi@esteri.it\">culturale.hanoi@esteri.it<\/a> \/ Mobile +84 936 253 969<\/p>\n<p>*****<\/p>\n<p style=\"text-align: justify;\">Visit the official landing page: <a href=\"https:\/\/madeinitaly.gov.it\/en\/\">https:\/\/madeinitaly.gov.it\/en\/<\/a>, also available in Vietnamese at: <a href=\"https:\/\/madeinitaly.gov.it\/vi\/be-it\/\">https:\/\/madeinitaly.gov.it\/vi\/be-it\/<\/a><\/p>\n<p>*****<\/p>\n<p>For more information on the campaign:<\/p>\n<p><a href=\"en\/ambasciata\/news\/dall_ambasciata\/2021\/11\/italy-is-simply-extraordinary-beit.html\">https:\/\/ambhanoi.esteri.it\/ambasciata_hanoi\/en\/ambasciata\/news\/dall_ambasciata\/2021\/11\/italy-is-simply-extraordinary-beit.html<\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"October 2022 marks the 1 year anniversary of Italy\u2019s nation-branding communication campaign promoting \u201cMade in Italy\u201d in 26 countries worldwide, including Vietnam. \u201cItaly is simply extraordinary: beIT\u201d was officially launched in October 2021 by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency. The campaign aims to achieve two main [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"class_list":["post-1503","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/ambhanoi.esteri.it\/it\/wp-json\/wp\/v2\/posts\/1503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ambhanoi.esteri.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ambhanoi.esteri.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ambhanoi.esteri.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ambhanoi.esteri.it\/it\/wp-json\/wp\/v2\/comments?post=1503"}],"version-history":[{"count":0,"href":"https:\/\/ambhanoi.esteri.it\/it\/wp-json\/wp\/v2\/posts\/1503\/revisions"}],"wp:attachment":[{"href":"https:\/\/ambhanoi.esteri.it\/it\/wp-json\/wp\/v2\/media?parent=1503"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ambhanoi.esteri.it\/it\/wp-json\/wp\/v2\/tags?post=1503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}